Green Rider Campaign

Social Campaign - Adobe Photoshop, Illustrator, Nikon D5000

A campaign plan to combat the issue of climate change by promoting the use of public transit over cars. Directed towards students, I created the "Green Rider" mascot. People dressed as Green Riders would be found at the major transit stops across the Greater Toronto Area. The campaign involves daily YouTube videos of Green Riders interviewing citizens as well as advertising media such as bus boards. Ideally, the campaign would cause a big spectacle, therefore creating awareness on climate change.